When it comes to mobile, if you are thinking like you did just two years ago, you are way behind the curve.
In 2012, desktop search volume declined for the first time. This is because search volume from smartphones and tablets is taking a much larger share; in fact, it reached roughly 20% of all searches last year. (eMarketer report, “State of Mobile Search 2013: Key Trends in Mobile SEO and SEM)
US marketers that ran mobile targeted search campaigns in 2012 saw click-through rates (CTRs) well above desktop averages, while cost-per-click (CPC) rates were below desktop norms. Hence, the great opportunity that awaits those companies that are savvy enough to venture into the world of mobile ad buying: the rates for mobile ad buying are significantly cheaper than desktop rates!
Not convinced yet? Take a look at where the market is trending. By 2015, more searches will come from mobile than from desktop!
According to a recent report by @gsterling , it is more important now than ever that your business has a mobile presence.
With 54% of mobile searches leading to a purchase in under an hour it is paramount that your business is present in the mobile search environment. This is especially relevant to the foodservice industry, in which the majority of lunchtime purchase decisions are made less than one hour before.
With 77% of mobile searches happening in proximity to a PC it is extremely important that your website is mobile friendly. Visit Advanced Telecom Services for more details on creating your mobile website and potential mobile advertising opportunities.
According to a study by Constant Contact, only 34% of small businesses in the USA have a mobile website.
Other interesting facts: only 15% of small businesses do text message marketing.
If you ever needed any more reasons why you should be using mobile marketing for your restaurant, take a look at the graphic here. The decision to decide on which restaurant to go to is often made at the last minute. That’s why text message marketing can be so darn effective. With 90% of text messages read within three minutes of receipt, you can choose precisely when to reach your opt-in customers.
Watch our 90 second video on mobile marketing for restaurants.
This well done graphic may give you greater insight into the mobile advertising business.
Most graphics that we see in the burgeoning, new field of mobile ad buys seem to try to make it more complex than it really is. Why? Because, then you’ll need to hire somebody like ATS Mobile to do your mobile ad buys for you. We don’t think it needs to be so complicated and believe that our value add is in knowing what to buy, how to properly conduct A-B testing to bring you the mobile advertising results that you need.
In today’s mobile world, it’s difficult to distinguish social media from mobile media, because they are almost always tied together in some form. Get a consumer to opt-in to your text message database and you’re going to attempt to get them involved with your Facebook or Twitter account too. Enter a sweepstakes? It may be entered from the mobile phone, but the entry point is ultimately going social.
Here’s some interesting stats on social media use in the United States for 2013.
Want to visit the Facebook page for ATS? Check it out.
- Why there is Such Value Currently in Mobile Ad Buying
- 54% of Relevant Searches Lead to Purchase in Under an Hour
- Only 34% of Small Businesses have Mobile Optimized Website
- Why Text Messaging Works So Well for Restaurants
- How the Mobile Advertising Business Works
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