Use of Premium Rate Services by Sex
According to a UK study, there is a difference in the use of premium rate services by sex. Listed below are the percentage of British public that has used such a service. The first figure is for adult males and the second for females. Women are more likely to call reality TV shows. […]
Study: Why People Don’t Call Premium Rate Numbers
PhonePayPlus, in its 2010 research, polled 5001 people about why or why they don’t use premium rate numbers. The numbers are interesting and give 900 number entrepreneurs some insight on what they should be doing to get more consumers involved in calling premium rate numbers. LACK OF INTEREST: Why most don’t call 900 numbers. The […]
UK Premium Rate Service Revenues 2009
UK premium rate phone regulator PhonepayPlus has published research that shows the amount of revenue that is allocated per category in the UK market in 2009. Horoscopes remain a mainstay in the UK PRS industry. According to the study, the oldest category for premium rate services, directory assistance, is still the largest share […]