How to Put a QR Code on Your Business Cards

Bob Bentz    QR Codes     Bob Bentz, business card, business cards, custom QR Code

Bob Bentz’s business card contains a custom qr code.

Business cards are getting a bit old fashioned. In fact, the day may come in the not too distant future when business cards are obsolete. For now, however, business cards remain a vital part of doing business. If you’ve ever attended a trade show, you know what I mean. I keep waiting for somebody to say that they don’t have a business card, but so far that has never occurred to me.

It is important, however, that you maximize the value of your business card. There is limited space on the business card so maybe it’s time to get rid of your fax number and other things that are truly no longer relevant in the business world.

Replace that space with an interactive QR Code. A QR Code shows that you are an up-to-date businessperson that knows that most savvy people today know how to scan a QR Code with their smartphone.

We recommend creating a Custom QR Code. A Custom QR Code on a business card can show your personality and makes your card stand out from the rest of the pack. Our apples-to-apples study shows that Custom QR Codes get 2.3 times greater scan rates than ordinary black & white QR Codes. In fact, after my recent trip to the CTIA Show, I noticed that my QR Code on my business card had been scanned a whopping 56 times!

Of course, if you’ve been reading about QR Codes, you know that there are numerous problems in the execution of this relatively new mobile marketing tool. Most important is that marketers are using them to simply send a scanner to a website that isn’t even optimized for mobile; this is truly a poor user experience and gives the user limited value. It is best to send the scanner to some unique and creative content. Video is a great choice.

Other people using QR Codes on business cards are using them to share contact details. There are numerous kinds of software on the web that enable you to download your contact details onto the scanner’s cell phone. This isn’t a bad idea, but I want to get the scanner’s information too. Moreover, I’ve included a text message marketing tool (Text BOB to 84444) if all they want is my contact details in digital format. That’s why my Custom QR Code sends them to my LinkedIn page. Once they LinkIn with me, I’ll have them in marketing database forever.

Golf Association Uses Custom QR Code from Advanced Telecom Services

Bob Bentz    QR Codes     Advanced Telecom Services., custom QR Code

Advanced Telecom Services is proud to have provided the custom QR Code for the Metropolitan Golf Association.  Advanced Telecom Services’ custom QR Codes allow for branding of your product while also providing an easy access point to your content from smartphones.

Studies show that wealthy Americans are avid users of QR Codes and Custom QR Codes such as the one used by the MGA are a great way to make an impact on golfers.

The following is reprinted from the LoHud Golf blog.

Here’s the latest reason to allow cell phones on golf courses … After several months of development, the MGA has a mobile app that’s actually useful to all of us who forget to post scores or follow the many qualifiers and tournaments run by the organization.

The official release has the details:

ELMSFORD, N.Y. (September 1, 2011) – The MGA is excited to announce the release of My MGA, the official app of the Metropolitan Golf Association, now available as a free download on iPhone and Android devices. Along with the redesigned mgagolf.org and mobile website, My MGA is the latest digital mechanism designed by the MGA specifically for Met Area golfers. The app allows users to track their own golf performance and stay in touch with all Met Area golf news and results. The personalized mobile experience provided by My MGA includes:

• Score posting
• Interactive Course Handicap Calculator & Handicap Index lookup
• MGA tournament registration and calendars
• MGA news, event results & live scoring
• Live feeds from MGA Twitter & Facebook

My MGA can be downloaded in the iTunes Store and Android Market by searching My MGA, or by scanning the above QR code.