According to a PointRoll benchmark report that compared results for various types of ads from 2011-2012, the overall volume of mobile advertisements increased by 88% in the last year.
Specifically, the report showed that the click-through-rates and time spent with mobile advertisements roughly paralleled those of rich media; however, in-stream video ads led the pack with a 0.62% click-through-rate.
In addition, the report also showed that mobile advertisements had a significantly higher video completion rate than rich media, but fell short compared to in-stream video advertisement’s 67.7% completion rate.
Lastly, the report discussed the industries that have had the highest click-through rates for their advertisements.
With an 88% increase in mobile advertising from 2011 to 2012, it is obvious that mobile advertising is gaining momentum in the field of online advertising. Marketers, specifically those in the automotive, retail and telecom industries, must work to optimize their mobile websites and mobile ads if they want to gain a competitive edge within their industries. For more information on mobile marketing visit Advanced Telecom Services.
If you ever needed any more reasons why you should be using mobile marketing for your restaurant, take a look at the graphic here. The decision to decide on which restaurant to go to is often made at the last minute. That’s why text message marketing can be so darn effective. With 90% of text messages read within three minutes of receipt, you can choose precisely when to reach your opt-in customers.
Watch our 90 second video on mobile marketing for restaurants.
Restaurants To Go is a special vertical offering of ATS Mobile. It is a suite of mobile marketing services designed exclusively for the restaurant industry.
Please join us for a FREE SEMINAR on Mobile Marketing.
Mobile Marketing 2013: Your Message on the Move
Philadelphia Chamber of Commerce
Thursday, January 31, 2013
Brownie’s in suburban Philadelphia uses a QR Code that students and other patrons can scan to go to its mobile website.
If you are looking for a way to reach young adults, email is so yesterday. Young adults live on their mobile phones, but I don’t really need to tell you that.
One great way for nightclubs to promote is to use a Custom QR code that leads to a mobile site. We took over the mobile marketing promotions for Brownie’s, a college nightclub in Ardmore, PA, a few years ago. One of the first things that we did was took their black & white QR code and made it into a Custom QR Code with the nightclub’s logo inside of it. We also customized it with colors. This simple change resulted in an improved scan rate of 2.3 times.
The QR code scan takes the customer to a mobile website. The student/customers are also encouraged to Text Brownies to 84444 to opt-in its text message marketing club.
To see the largest gallery of custom QR Codes on the web, click here.
Digital marketers agree. And, so do we.
The most exciting opportunity in 2013 is mobile optimization. That’s why ATS has recently begun its own mobile seo division as mobile SEO becomes more and more closely linked to mobile marketing.
“It’s an integral element of mobile marketing that we must now provide to be a fully rounded mobile marketing agency,” said Bob Bentz, president of ATS.
29% of those local businesses surveyed in a recent Borrell study indicated that they purchased mobile advertising in January 2013. That ranks mobile ahead of television and outdoor advertising, but still with a way to go to catch local newspapers which astonishingly still lead the pack when it comes to local advertising.
The good news for mobile is that those that do invest in it appear to be happy with its ROI. Not surprising since the amount of advertising dollars going to mobile has nowhere near caught up with the time spent with the mobile medium, especially when it is now reported that 23% of all internet accesses are coming from mobile. The vast majority of mobile users (83%) are very likely (45%) or somewhat likely (38%) to incorporate mobile elements into their advertising and marketing efforts again this year, compared to just 13% who are not very likely or not at all likely to do so.
An 87% success rate! I’ll take that!
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