Results for Mobile Ads Roughly Match Those of Rich Media

Caitlyn Foster    mobile, Mobile Advertising, Mobile Marketing     marketing, mobile, mobile advertising

According to a PointRoll benchmark report that compared results for various types of ads from 2011-2012, the overall volume of mobile advertisements increased by 88% in the last year.

Specifically, the report showed that the click-through-rates and time spent with mobile advertisements roughly paralleled those of rich media; however, in-stream video ads led the pack with a 0.62% click-through-rate.

Mobile ads and rich media had click-through-rates of 0.14% and 0.15%, respectively.

Users spent approximately 14 seconds with both mobile advertisements and rich media.

In addition, the report also showed that mobile advertisements had a significantly higher video completion rate than rich media, but fell short compared to in-stream video advertisement’s 67.7% completion rate.

In the past year, mobile media ads had a 40% video completion rate, and rich media had a 23.8% completion rate.

Lastly, the report discussed the industries that have had the highest click-through rates for their advertisements.

The automotive and retail industries are tied for first with a 0.19% click-through rate.

With an 88% increase in mobile advertising from 2011 to 2012, it is obvious that mobile advertising is gaining momentum in the field of online advertising. Marketers, specifically those in the automotive, retail and telecom industries, must work to optimize their mobile websites and mobile ads if they want to gain a competitive edge within their industries. For more information on mobile marketing visit Advanced Telecom Services.

Why Text Messaging Works So Well for Restaurants

Bob Bentz    Mobile Marketing, Text Message Marketing     marketing, mobile, restaurants, text

If you ever needed any more reasons why you should be using mobile marketing for your restaurant, take a look at the graphic here.  The decision to decide on which restaurant to go to is often made at the last minute.  That’s why text message marketing can be so darn effective.  With 90% of text messages read within three minutes of receipt, you can choose precisely when to reach your opt-in customers.

Watch our 90 second video on mobile marketing for restaurants.

Most decisions on what restaurant to go to are spontaneous, thus making text message marketing a great method for reaching diners.

Text Message Marketing Stats, Tips and Advice

Bob Bentz    Text Message Marketing     advice, marketing, mobile, stats, text message, tips

Couldn’t make it to our webinar today on text message marketing?  We’ve saved it here for you so that you can listen in on all of the good information provided by speaker Bob Bentz of ATS Mobile and 84444.com.

VIDEO: Easy Mobile Marketing for Restaurants

Bob Bentz    Mobile Apps, Mobile Marketing, QR Codes, Text Message Marketing     custom QR codes, marketing, mobile, restaurants, Text Marketing

Restaurants To Go is a special vertical offering of ATS Mobile.  It is a suite of mobile marketing services designed exclusively for the restaurant industry.

To read more about why restaurants need mobile marketing, read Bob Bentz’s article here.  You can also visit our website page for restaurants.  You can also watch our webinar “Hungry for Profits” here.

ATS Presents Seminar at Philadelphia Chamber of Commerce

Bob Bentz    Mobile Marketing     marketing, mobile, Philadelphia, seminar

Please join us for a FREE SEMINAR on Mobile Marketing.

Mobile Marketing 2013:  Your Message on the Move

Philadelphia Chamber of Commerce

Thursday, January 31, 2013

3 PM

Mobile Marketing Promotions for Nightclubs

Bob Bentz    QR Codes, Text Message Marketing     marketing, Philadelphia, QR Codes, text message

Brownie’s in suburban Philadelphia uses a QR Code that students and other patrons can scan to go to its mobile website.

If you are looking for a way to reach young adults, email is so yesterday.  Young adults live on their mobile phones, but I don’t really need to tell you that.

One great way for nightclubs to promote is to use a Custom QR code that leads to a mobile site.  We took over the mobile marketing promotions for Brownie’s, a college nightclub in Ardmore, PA, a few years ago.  One of the first things that we did was took their black & white QR code and made it into a Custom QR Code with the nightclub’s logo inside of it.  We also customized it with colors.  This simple change resulted in an improved scan rate of 2.3 times.

The QR code scan takes the customer to a mobile website.  The student/customers are also encouraged to Text Brownies to 84444 to opt-in its text message marketing club.

To see the largest gallery of custom QR Codes on the web, click here.

Mobile Optimization: 2013′s Most Exciting Opportunity

Bob Bentz    Mobile Marketing, Mobile SEO     agency, digital, marketers, marketing, mobile, mobile seo

Digital marketers agree.  And, so do we.

The most exciting opportunity in 2013 is mobile optimization.  That’s why ATS has recently begun its own mobile seo division as mobile SEO becomes more and more closely linked to mobile marketing.

“It’s an integral element of mobile marketing that we must now provide to be a fully rounded mobile marketing agency,” said Bob Bentz, president of ATS.

29% of Local Businesses Using Mobile Advertising

Bob Bentz    Mobile Marketing     advertising, internet, marketing, mobile

29% of those local businesses surveyed in a recent Borrell study indicated that they purchased mobile advertising in January 2013.  That ranks mobile ahead of television and outdoor advertising, but still with a way to go to catch local newspapers which astonishingly still lead the pack when it comes to local advertising.

The good news for mobile is that those that do invest in it appear to be happy with its ROI.  Not surprising since the amount of advertising dollars going to mobile has nowhere near caught up with the time spent with the mobile medium, especially when it is now reported that 23% of all internet accesses are coming from mobile.   The vast majority of mobile users (83%) are very likely (45%) or somewhat likely (38%) to incorporate mobile elements into their advertising and marketing efforts again this year, compared to just 13% who are not very likely or not at all likely to do so.

An 87% success rate!  I’ll take that!