Statistics: Multi-Tasking on Mobile while Watching TV

Bob Bentz    Media     Canada, pound code, premium, television

Americans are multi-tasking more than ever before, even while watching television.

Those in the highest stress age group of 35-49 are really taking multi-tasking to heart.  A full 2/3 of those that own tablets are on them while watching television.  Men tend to use their smartphones more while watching television while women tend to prefer the tablet.

This makes for a great opportunity for interactive TV providers.  Our Canadian office has been involved in numerous interactive television shows from game shows and esoteric (Psychic) shows.  Unique billing mechanisms like the pound code and direct mobile billing enable cell phone users to interact with the television show, even if they are not able to dial 900 numbers.

Americans are multi-tasking more than ever before, even while watching TV.