Canada Smartphone Market Share by OS

Bob Bentz    Mobile Advertising, Mobile Marketing, Text Message Marketing     Smartphone Market, Smartphone OS

According to comScore MobiLens, Dec-2011, Canada;  Canada Smartphone Market Share by OS  shows a very different scenario compared to the other markets due to the strength of the RIM/Blackberry platform. In fact, with 32.6 percent of the market, Canada was the only smartphone market in which RIM still maintained the leading position. Besides that, the iOS platform (31.2 percent) held a slight advantage over Android (27.8 percent), Symbian (4.5 percent) and Microsoft (2.9 percent).

While RIM currently maintains the top position in Canada, the market dynamics are changing. Apple held the top position during the first few months of the year, though Android could surprise and get there first. Over the past six months, RIM has lost 6 percentage points of market share with most of it going to Android. However, it should be noted that RIM’s January appointment of a new CEO signals some upcoming strategic changes that may result in more innovative product offerings.