SMS Text Message Marketing: The Workhorse of Mobile Marketing
97% of text messages are read (vs just 27% of emails), making text message marketing the most effective mobile strategy you can adopt. SMS text message marketing blends seamlessly with your email marketing and promotional strategies, and allows you to reach the customers that are most likely to purchase.
When some people think of text message marketing, they imagine spamming their messages to a huge list of purchased phone numbers. In contrary to that idea, recent government regulations mandate that customers give verifiable, opt- in consent to receive the messages, usually through sending a short code (eg. “text ‘results’ to 84444; msg & data rates apply).
While it may initially sound daunting, acquiring an opt-in database ensures a great ROI – because your consumers want to receive your messages! You’ll be able to send messages to thousands of customers who are excited about your information and promotions.
DIY or We’ll Take Care of It!
Our mobile marketing consultants can provide the creative team, database management, and results analysis for you, completely managing your mobile messaging strategy and driving bottom-line, verifiable results to your business.
Or, if you prefer to do it yourself, you can use our 84444 text message marketing site.
SMS Text Message Marketing via a shortcode is the pillar that holds up the mobile marketing building. It blends seamlessly with your email marketing and will likely be far more productive. If you can only afford to do one thing in marketing to customers via mobile, it should be SMS text message marketing.