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Almost every day at work, I get reminded of just how impatient people can be. In our modern world, consumers want immediate response and service. If they are on hold for a minute, they’ll think it’s 5 minutes.
That’s where an IVR system can pay off for your company. You likely don’t have enough live operators to serve your customers, especially if you are doing broadcast promotions where consumers will call in immediately after the announcement.
It may not be sexy any more, but IVR is still a great way to maximize leads from your promotional dollars.